All of a sudden you are getting a rash of phone calls about an event you placed on a page in your department web site. The callers say they got your phone number from a posting someone shared on Facebook. You don't know how that happened. You didn't post it on Facebook!
But somebody did. In fact, anyone can. A person can post any page on the web to Facebook. You can't stop them from doing so, but you can control what is displayed when they do!
Both the Google search engine and Facebook will scour your web page for information it thinks should be listed, either in search results or a Facebook posting. They first will look for certain fields or tags in the HTML, and if left empty, they will continue down the page in search of content, regardless of whether that is the content you want displayed or not.
So how do you make sure these fields or tags are not empty?
Don't Let Facebook Do the Driving
A page was created for Family Day on the Dahlonega campus at UNG to advertise the event. Someone coming across the page decided to share it on Facebook. When the posting was shared, it picked up the name of the page, and then it looked for content for the description. What it found was the name and phone number of one of the staff on the Oconee campus. Oops!
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