Kastner believes dedication, effort and teamwork go a long way in developing an organization and its culture and you have to be involved to be part of those things.
I earned both my BA in Business Administration/Marketing and my MBA degrees from Piedmont College. I also am an honor graduate of the American Bankers Association School of Bank Marketing and Management held at Northwestern University in Evanston, IL and I have maintained my designation as a Certified Financial Marketing Professional (CFMP) since 2006.
In my role at UNG, I serve as the marketing manager for the Mike Cottrell College of Business and oversee all marketing efforts for the College of Business, the Cottrell MBA, and both of our centers - the Center for the Future of North Georgia and the BB&T Center for Ethical Business Leadership.
Honestly, I think people are intriguing. Their actions and behaviors have always interested me. From a marketing perspective, marketers work to create and promote value to consumers. Determining what they, as consumers, want and generating a positive reaction to what your organization offers are fascinating to me.
I think service IS inspiring. I’ve already had the opportunity to serve on three committees here at UNG and I serve in the community as a church small group leader and on the board of directors for the Piedmont College Alumni Association and the John Jarrard Foundation. I believe dedication, effort and teamwork go a long way in developing an organization and its culture and you have to be involved to be part of those things. In business, there are not many things more inspiring than seeing that the organization succeeds because of the work that everyone has put in.
First of all, I would have to say working with the dean’s administrative team. Everyone on Dean Mayo’s staff is incredibly dedicated and hardworking. There’s always a new idea or a better way to do things. We all stay so busy on our own tasks yet we find time to work with each other on various projects. It’s a great team and a great environment to work in.
Prior to UNG, another highlight of my career, in general, is being the recipient of the James H. Donnelly Award for Excellence from the American Bankers Association which was given based on my research regarding the use of search engine optimization by financial institutions as a marketing channel.
Practical and relevant applications! I hope students walk away from any course that I have the opportunity to teach with a practical understanding of the topic. Students do not need just lists of definitions and schematics of marketing plans. But they do need a real understanding of those elements so that they can apply them once they graduate.
I also try to bring real relevancy to the topics that we discuss. For instance, in the “Special Topics in Marketing” course, I am focusing on Digital Marketing and Analytics. Instead of just discussing the analytics of Facebook and Twitter, we’ll also be talking about new social applications like I Heart It and Jelly and how marketers may be analyzing engagement on those platforms in the near future.
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