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UNG licensed Qualtrics is a survey tool available to UNG students, faculty, and staff for UNG business and academic research, coursework and higher education related activities. Qualtrics is user friendly and has trainings/webinars that can be found under the help tab found in the upper right-hand corner of the screen once logged in.

When disseminating surveys to UNG students, faculty, and staff, alternatives to the use of mass emails are encouraged. For example, announcements containing the link to your survey can be distributed through venues such as Discuss UNG listserv, myUNG Notice Board, and UNG Today as well as sampling when appropriate. Refer to the UNG Mass Email Policy, found on the UNG University Relations portal, on how to access these and other alternative means of distribution.

Review the Following before Distributing a Survey

  • Use of UNG licensed Qualtrics is permissible for use by UNG students, faculty, and staff for UNG business, academic research, coursework and higher education related activities.
  • Personal information collected, stored, and transmitted must be protected according to all applicable privacy guidelines, such as FERPA and HIPAA, as well as UNG and USG guidelines and policies. Transmission of identifiable data for students, faculty and staff is not permissible. Survey data must be stored securely.
  • No mass emails can be sent unless approved by the appropriate UNG personnel. Administrative units must obtain written approval from their vice president or senior campus administrator. Academic units must obtain written approval from their dean.
  • The vice president/dean for your area must 1) approve the survey in writing, 2) approve distribution list/email in writing, and 3) sign the email that is sent with the survey
  • All users must comply with UNG Mass Email Policy including the appropriate approval vice president, senior campus administrator or dean. To review UNG Mass Email Policy, see link above.  The Office of Institutional Effectiveness does not provide lists of email addresses when a mass distribution list is available.
  • The email sent (either through Outlook or through Qualtrics) needs to include an explanation of who is sending the survey, the purpose of the survey, whether the data are confidential, how the data will be used/shared, and deadline for completing the survey.
  • If possible, make survey ADA compliant (go to: Advanced Options, Check Survey Accessibility).
  • If appropriate, surveys must be approved by the Institutional Review Board (IRB) and comply with UNG IRB requirements. If you are unsure whether IRB approval is needed, find more information on the UNG IRB site.

Accessing and Using Qualtrics

Sign into Qualtrics using your log-in using your UNG user ID and password.

Once logged into Qualtrics, a Create New Project button can be found in the upper right-hand corner of the Qualtrics Projects screen.

Qualtrics is very intuitive, however, Video Trainings & Webinars can be found by clicking on the "?" button in the upper right-hand corner of the Qualtrics Projects screen, select Support Site, then scroll down to the Video Trainings & Webinar tab.


Qualtrics support can be found the following ways.

  1. Qualtrics users seeking email, chat or phone support will be required to login to their Support Portal in order to connect with Qualtrics Support. This is to ensure the utmost privacy of user accounts, including preventing anyone from posing as another user.

    To access the Support Portal, select the "?" button in the upper right-hand corner of the Qualtrics Projects screen, select Contact Support. Select sign in with SSO.  The Organization ID is:  ung

  2. Qualtrics users seeking to reach out to the Qualtrics Community will need to select the Help tab in the upper right-hand corner of the Qualtrics screen, select Support Site and type your question in the box.

Tips and Best Practices for a Successful Survey

  • Define the purpose of the survey. Prioritize a clear set of questions or issues you need the survey data to answer or inform and stick to those. The inclusion or exclusion of each survey question is then based on how much it will answer or inform those original questions or issues.
  • Sample when appropriate. The IE office can help identify a good sample methodology that will obtain a representative sample without encouraging survey fatigue of faculty, staff, and students.
  • Include a descriptive/introduction text at the beginning of the survey restating the purpose, etc. of the survey.
  • Make participants aware of the end of the survey with either a statement or submit button.
  • When permissible, use back/next buttons to allow participants to return to previous question. This can be found under Survey Options.
  • Whenever possible make the questions mobile-friendly. The mobile-friendly box should be checked in the editing box for each question. Matrix and open response questions are not as mobile friendly, but can still be used.  When you preview a survey check the mobile preview to the right of the screen as well,
  • Use skipping and branching when appropriate to shorten the survey. Every additional question the respondent must answer increases the likelihood that he or she will drop out. Qualtrics has help videos to teach more advanced survey functions such as skipping and branching.
  • If you must have data formatted in a particular way for analysis, select and set-up that question type appropriately. Different types of questions result in different data formats.
  • Review the survey to make sure every question is necessary. The shorter the survey, the higher your survey completion rate. This includes demographic questions.
  • Ask one question at a time. Be careful to not include multiple components to a question. If a respondent is asked to rate satisfaction with content AND delivery of a presentation in a single question, for example, it becomes difficult to interpret the data as you don’t know whether he or she was responding to content or delivery.
  • Utilize the best survey question format to communicate the question to the respondent and collect the data in the format you need. There are multiple formats for matrix, single or multiple select, qualitative, and other types of question formats.
  • Ask others to pilot the survey (by sending them the preview link) and provide feedback on question clarity, survey length, and other observations. 
  • Pull a report or export the survey preview data to verify you are getting the information you need in the format you need.
  • Know your audience and vary the survey language and question format to your target population. Remember to keep language neutral to avoid introducing bias into your results.
  • If you decide to use select demographic questions, the IE office has recommendations for wording and response options.
  • Before sending your survey to UNG recipients, check with the IE office to see if any other large surveys are going out to your target population at the same time. The IE office attempts to stagger surveys to lessen survey fatigue.
  • Consider an incentive appropriate to your population to increase response rates.
  • If you need a particular sample size to complete your analysis, keep in mind that online surveys typically have a 10%-18% response rate at UNG.
  • If you have questions about any of the above, please contact the UNG Institutional Effectiveness office.

UNG follows Section 508 Standards and WCAG 2.0 for web accessibility. If you require the content on this web page in another format, please contact the ADA Coordinator.
Please note that some of the images and videos on our site may have been taken before social distancing, face coverings and restricted gatherings were required.

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