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C. Michael Powell, Ph. D.

C. Michael Powell
Title: Associate Professor, Marketing
Phone: 706-864-1613

Office: Newton Oakes Center 114, Dahlonega
Areas of Expertise: Marketing


Dr. C. Michael Powell is an associate professor marketing in the Mike Cottrell College of Business at the University of North Georgia. Prior to joining UNG in 1998, Dr. Powell served as a visiting assistant professor at the University of South Florida. He is an active member of the Georgia Association of Marketing Educators.

Courses Taught

Consumer Behavior, Marketing Research, Principles of Marketing, Personal Selling


  • Ph.D., Marketing, University of South Florida, 1995
  • M.B.A., Marketing, University of South Florida, 1995
  • B.S., Industrial Management, University of Florida, 1967

Research/Special Interests

e-Commerce & trust


Powell, C. M. (2016). Twelve Years in the Life of Airline Websites. Sage Open, In press(Doc. #SO-14-2281), 12. 

Powell, C. M., Conca, C. A. (2015). Perceived Risk Agents in E-Commerce Environments. Journal of Technology Research, Academic and Business Research Institute, 6(January 2015), 7.

Powell, M. (2011). Consumer Perceptions of Airline Web Sites: A Three Wave Longitudinal Study. Journal of Aviation Management & Education, 1.

Work Experience

Visiting Assistant Professor
University of South Florida
1996 - 1998

Assistant Professor
Otago University
1995 - 1996

Instructor of Marketing
University of South Florida
1993 - 1995

Graduate Research Assistant
University of South Florida
1990 - 1993

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