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Vinita Sangtani, Ph.D.

Vinita Sangtani
Title: Associate Professor - Marketing

Office: Newton Oakes Center, 119, Dahlonega
Areas of Expertise: Marketing


Dr. Vinita Sangtani is an associate professor of marketing in the Mike Cottrell College of Business at the University of North Georgia. Prior to joining UNG in 2006, she served as an assistant professor at Nicholls State University.

Courses Taught

MKTG 3700: Principles of Marketing, MKTG 3730: Consumer Behavior, MKTG 3740: Retailing, MKTG 4730: Marketing Research


  • Ph.D., Marketing, Georgia State University, 2004
  • M.P.H., Epidemiology, Georgia State University, 2016
  • M.S., Marketing, Bombay University, 1991

Research/Special Interests

Sales and Retailing


Sangtani, V., Evanschitzky, H., Reynolds, K. E., Arnold, M. J., Emrich, O., Ackfeldt, A.-L. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), 335-338.

Teasley, R., Jordan, M., Sangtani, V. (2012). The human side of technology project performance: Effects of satisfaction, perceived technology policy, task significance and training. Academy of Information and Management Sciences Journal, 15(2), 53-72.

Work Experience

Assistant Professor
Nicholls State University
2003 - 2006

Graduate Teaching & Research Assistant
Georgia State University
1999 - 2003

Marketing Research Consultant
1991 - 1999

Marketing Management
Child Relief & You (CRY)
1995 - 1998

Ramada Hotel - Dubai, UAE

Project Manager
TCP (India) Ltd.
1989 - 1991

Paper Products Ltd.
1988 - 1989

Dalmia Resorts International
1985 - 1988

Field Supervisor for Marketing Research
Marketing & Business Associates Pvt. Ltd.
1982 - 1985

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