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StartItUp Conference 2016: Obi Anachebe and Keith Osayande

(8-bit animated flame on screen)

Thank you.

Good morning everybody.

[Audience Members] Good morning. Can we all agree that Connor did a great job this morning?

[Audience Members] Yes

Yes. It's definitely inspiring to see such young and successful entrepreneurs come out of the Atlanta area, especially Georgia Tech. So what was cool is that Connor's a freshman at Georgia Tech, but our next speakers are graduates from Georgia Tech too. And so Keith, who is in the hat over here from FitGenie. He actually graduated with a Bachelors of Science in Electrical Engineering and then worked for Boeing as Aerospace and Defense Contractor, which is really fascinating, but he didn't really like it. After he stopped that, he worked with Obi and together they started FitGenie. So while they were in college at Georgia Tech, Obi and Keith were part of a powerlifting club and their membership grew to over 100 members. And so they needed to have more space, so they started working at a gym with a partner. And they really began to launch this gym and nutrition coaching too. And so with that, FitGenie was born. And they brought on 6 members total, also Georgia Tech graduates. And I actually have the FitGenie app, it's really cool, super easy to use, so I recommend you guys check it out. It's free and you can download very easily off of the app store. But I don't want to give away too many details, so I'll let Obi and Keith come up, so if you could help me welcome them to the stage. Let's hear all about it.

What is going, oh bite, mic on? Cool. Hey what's going on guys? My name is Obi as Morgan said. It's really dope to be out here. Like it's really, really dope. 'Cause... No I'm serious, like it's like really dope. 'Cause literally... So we got the invite probably like two weeks ago. Right Keith?

About two weeks ago.

About two weeks ago. And we we're like, "Okay, I guess we're just gonna roll up and like talk about some stuff." And it wasn't until like yesterday morning, they were like, "Hey you guys gotta talk for 45 minutes and have a presentation." We were like, "Dang." So Connor did an awesome job and I feel bad for you guys, 'cause this is gonna be fun. We put this presentation together last night. And hopefully, you know we kind of wanna make it really friendly like camp-side fire chat. I've only been to like one camp fire side thing. I don't even know what it is, I can't even say it. So we kind of wanna give you an overview about our journey. How we met, our background, and then touch on what FitGenie is. And hopefully give you guys some wisdom on everything.

Yeah, so it's mainly gonna be a lot of storytelling, because we're still new to this. We've only been really a company for pretty much this summer, so... We're new and fresh to the entrepreneurship.

Yeah. So pretty much, what FitGenie is... FitGenie is a smart calorie counter powered by artificial intelligence. I was gonna say AI, but in case you don't know what AI is, artificial intelligence. I'll touch on the company later, we kind of wanted to put that at the end of the presentation. 'Cause we kind of want to go into our story and our background like Keith said. So, once again my name is Obi. Both Keith and I are first generation Nigerian-Americans. Both my parents immigrated to America from Nigeria back in the 70's. It's actually kind of funny how my parents met. Way before internet existed and you know, there wasn't anything like Tinder or you know, any like type of swipe. And there's no internet, like you couldn't connect with people. The volume of connections that we have today is nothing, no where near what it was back then. So usually, when you met somebody for the first time, you're like, "Okay. Am I trying to wife this chic or not?" It's like one-zero. You know. My dad was going to school in America and my mom was still in Nigeria and she was a nurse. My dad was like, "I need to find a wife." Like it's about that time. My dad, he had his aunt, who was working at the same nursing hospital that my mom was. And my dad pretty much was like, "Hey like, put in a good word for me if there's anyone there." And my mom was working there and my aunt goes, "Hey, I got this nice nephew. He's great, he's smart, he's working hard. Would you be interested?" And my mom was like, "I don't know." And the one big thing in Nigeria is that your family kind of is a reflection of who you are. And my dad comes from a good family and so does my mother. So that is what kind of convinced her to wanna you know, be courted by my dad. So my dad flew back to Nigeria. Met with my mom once. They talked, she met our family. Her dad met my grandfather. And they were like, "This guy seems legit." And then, my dad had to go back to America for school. And the day he left, my mom just... 'Cause there's no telephone. Power like exist for you know, only a fraction of a second over there. The power's not constant. So my mom just like showed up the day he was leaving. She was like, "Yo." And my dad was like, "Yo." And... Said there goodbyes. Wrote letters. Dad flew out to America, they got married. That's it. 'Cause you know the story's kind of interesting is, it semi-relates to my background, because Nigerian culture is deeply rooted in who I am. And a lot of the principals and the work ethic that is kind of gotten into the startup has come from what my parents instilled in me and what Nigerian culture is all about. So moving forward from there you know, I was born eventually. And I was born in Boston, moved to Georgia or Atlanta when I was two. And I've pretty much been an Atlanta native ever since then. One big thing about me is that I've always loved to create since I was a little kid. And I was always a pretty big nerd. Like I remember the biggest memory I have of me being a nerd was... I was five years old and we this little like dinky like... This is like before laptops were laptops, so like if you had a kid's laptop, it pretty much was like a little bit more advanced than a deck of cards. It had this game on there that was like a math game. I'll never forget the question that they asked. 'Cause I was five, like I could barely read and tie my shoes and like, I was barely potty trained you know. They had this math question on there that was like, what is five minus two? And I have three sisters. So I grew up very feminine. But yeah. So I had three sisters and they all tried to guess you know, the questions, so like my younger sister couldn't get it, my older sister couldn't get it, and then they gave it to me. And I literally just guessed, I was like, "Yeah it's like three, what's wrong with you guys?" And it was the right answer and my mom gassed me up, she was like, "Man, you're so smart Obi, like all this stuff." And I was like, "Yeah." "Yeah, I'm that dude." So ever since then, I've always kind of really been like fascinated with math and science and creating and kind of using my brain to make cool things. Growing up, like I kind of had a, like I said, passion for creating. And I remember, I really got into astronomy when I was in fourth grade. We took a trip down to Cape Canaveral, Florida. That's in Florida, right? I'm not good at Geography, sorry. Cape Canaveral, Florida, where they have like the spaceships, the stuff, and like the astronauts that do moon stuff. And we watched a 3D movie, which I don't know if 3D movies were like brand new back then, but that was like the coolest thing in the world. The 3D movie was about astronauts in space and after that, I was like, "This stuff's pretty cool." So I was the kid that would go at lunch and I would rent out all, every single planet, all of the books in the series: Venus, Mars, Jupiter. And read up on them, read up on space travel, time travel. And I was committed, I was like, "I'm gonna be an astronaut, when I grow. That's gonna happen like, I don't care what you say." So I wanted to kind of make rockets, when I was younger. So imagine you know, a ten year old kid thinking about, "Okay, how am I gonna make jet fuel?" That was me. So I didn't end up going with that passion, but just to kind of give you some background like, creation has always been my thing. And then moving forward you know, throughout high school, I love music, so I tried to start making music in high school. I put out a couple projects. And then I was really big on soccer, I played soccer in high school. Then I got in Georgia Tech and that's where I met Keith.

Alright so... I'm also... Hi I'm Keith Osayande. I'm also Nigerian-American. My parent's life story isn't as crazy as Obi's. So essentially my dad, he was an immigrant to the United States in the 80's. He came here with nothing, but his suitcase and no money. 'Cause he spent all of his money on the plane ticket to get from Nigeria to here. And when he first got here, he wasn't actually close to his school, because he just bought the first plane ticket he could find. And it turns out he was, I don't know like, a state away from where he actually needed to be. So he had to pick fruit like a lot of other immigrants did, when they first moved to this country. So that type of work ethic and drive to make happen what you want happened was instilled to me from a young age. And those lessons that he's taught me have kind of been passed on. Have been passed on to me and I've used them in this entrepreneurship journey. But now to me, 'cause I don't really wanna talk about my dad. As a child, I was a pretty good student, but unlike Obi I wasn't actually embracing my nerdiness or geekiness. I would just get work done fast and play around, kind of a court jester. I wouldn't sleep during nap time, they would yell at me. I used to get kicked out of class, so I wasn't actually the greatest student in honesty, but then, as I grew and got more mature, I became a better student. So, I don't know if Obi said this, but we went to the same high school. St. Pius X Catholic High School. And before that time, I was in a school that was... It was a public school and it was a lot of Central and South American immigrants. So I was exposed to a lot of different cultures, but then it was a culture shock when I went to St. Pius, because that was predominantly just an affluent Caucasian environment. So being exposed to that also changed me, because now I'm able to deal with lots of different cultures and ethnic groups. And that is something that has stayed with me my entire life. I like connecting people, I like bringing people together, I like just exposing and connecting lots of different types of people. So then, pretty much graduated high school, met Obi. And yeah. Out here.

Yeah. Tonight's segue to the next slide. And then big thing what Keith...

I love this guy.

Yeah we do. My favorite part about that slide is the heart, 'cause it... That's like the only decoration we have on any slides. Anyway, a big thing on what Keith touched on is like connecting people. We kind of had similar paths going through high school, but we didn't really talk and know about each other too much.

'Cause he was really weird, he didn't talk to anybody.

I was super weird. We'll touch on this in a later slide, but I was the quietest, gangliest, most awkward kid you'll ever meet. Like if you told 15 year old Obi that people would come to an event and listen to him talk about a business, he'd be like, "What?" And he wouldn't make eye contact 'cause he's awkward. But yeah, I'll let Keith touch on how we met, 'cause it's kind of interesting.

Alright so, the beginning of my college career, I wasn't actually at Georgia Tech. I started my college career at Georgia Southern. And they had this program called the Regent's Engineering Transfer Program. So I was at Georgia Southern for two years and then I transferred to Georgia Tech afterwards. And... Once I transferred, it was pretty difficult. I actually almost failed out of Georgia Tech, because my very first class at Georgia Tech was the hardest class in Electrical Engineering with the hardest professor. So shout out to my advisor who told me that was cool and okay to do. And then my second class was another class where the GPA was like, I think it was like a 2.3 so yeah, great advisor, she advised me really well. So we almost failed out of Georgia Tech and at that time, I guess I had gotten stressed out, so I started eating more. So I got like kind of obese. Not like morbidly, but I was like fat and out of shape. That's when I started going back to the gym, working out, training. And at that time, that's kind of when I reconnect with Obi, 'cause he was always there with a couple of other guys who were really into strength training and nutrition. And through that, they helped me get back into shape. And they saw that like, "Oh you don't really train to be strong, but you're stronger than a lot of people. Why don't you take up powerlifting?" And through that, I started powerlifting, started competing at the national level. And in this process, Obi taught me a lot about nutrition. Through his teaching of nutrition, we thought a lot of people have problem with nutrition and they don't actually know what they need to do to lose weight or gain muscle mass. So we decided to actually start a free nutrition service to like people that we knew and people that would come to us. So we would actually like weekly, go through the foods that they need to be eating, go through training with them, things of that nature. Really building up our knowledge and experience with coaching individuals and helping us use our passion of helping those around us. And through that... In that time, we also started the Georgia Tech Barbell Club, which is a... It's like about 250 students now. And it's composed of fitness enthusiasts, people who's just generally into fitness and then there's also a competitive side of the club. So we have a few people that have national and world records, so it's not just nerdy individuals who just like to do math at Georgia Tech. Some of us do physical things as well.

Yeah. I guess this part of the talk, we'll start seguing into the business, I promised. So more about the Georgia Tech Barbell Club. It actually was an organization that existed... It disbanded in 2005, but prior to that, it existed for 50 years. And essentially they had... It was kind of like a congregation of guys who just trained at a closet gym space that was underneath the ladies volleyball practice facility. And then they got kicked out, because of Title Nine, they said that you had to have your practice facilities in the same location as your locker room for both genders. So the club kind of disbanded. And myself and Keith and a couple other guys, we both kind of became friends and we're into fitness, and we were like, "Hey, why can't we form a community out of this?" And that's where the Georgia Tech Barbell Club came out of. It came out of community and connecting people. So the thing we're kind of gonna hinge on this entire talk is you know, our big purpose. And I think a lot of people's purpose, when they decide to start their own company is both creation and connecting people. So we started the barbell club and like Keith said, we did this nutrition coaching based off of our knowledge that we learned through many of our idols in the industry and many of the research topics that we had been looking at involving nutrition. The big thing is that we thought that, because we had kind of learned this on our own and it had helped us grow and it helped us out with our journey. Like this is something that should be free for everybody. And one big pain in the rear about nutrition is that it's kind of a science that not too many people know about and if you want to have someone coach you, it cost upwards of $300 a month to have nutrition coaching. It's not accessible to everybody. It's something that's super difficult. And usually if you try and go about it yourself, you'll find yourself sifting through a lot of pseudoscience and a lot of bad advice. So we were like, "Hey like you know, we have this community at Tech, why can't we go about doing this coaching for everyone there for free?" So we started doing this coaching and along that same vein, we also formed a community with a gym that we opened up with one of our co-founders. His name is Dan, he owns a sports nutrition company called Citadel Nutrition. And it's funny how we kind of connected with Dan. We knew about his company just through the grapevine, because it's an Atlanta-based company. And it's very... The supplement industry's very like, it's bad. It's really bad, there's a lot of bad people in the supplement industry. Side note: you'd have no idea how many people that own supplement companies that are convicted felons. Dan is not one of them though. Dan is a really good guy and his company's a really good guy. Or his company's a really good company. And so I actually emailed him, this is summer 2014. I remember I was in my dorm room, we were recruiting freshmen, 'cause the club was in it's first year. And I was like maybe I just send him an email, I'm like say what's up, let him know, I like what you guys are doing. Pretty much just letting him know we exist without expecting anything in return. And he's also a Georgia Tech Alum and he emailed back immediately and he was like, "This is awesome, like we wanna be a part of this community." Blah, blah, all this stuff. And a couple back and forth emails, then we realized like "hey" like you know, we have a lot of the same interests. And he was like, "Hey, we're thinking about relocating our office. You guys wanna gym?" Literally, that was the sent... Like that was it. "Do you guys want a gym?" And I was like, "Lol. Yeah bro." And we opened a gym a year later for the organization, we raised money internally, he funded it himself. And we formed this community and with this community, we were doing a lot of nutrition coaching for people for free. And the interesting thing about fitness and nutrition that we've kind of noticed in the industry, it's so antiquated in the way it does so many things. Like you know it's 2016 and nutrition coaches are still sending excel spreadsheets and word documents, excuse me, back and forth through email. To send protocols to their clients. And that, like I remember like Keith and I were talking about that, we're like, "Why is this like... Excel spreadsheets. Humans are doing, like what?" We realize it's... You know coaching is mainly just math and intuition. And that's when we're like, we can automate this. I don't know how, but we're gonna do it. Moving forward, we started with the Create X program at Georgia Tech. Essentially, the Create X program it's a... One of my favorite parts about Georgia Tech, they try and cater to a startup culture and bring you Georgia Tech students, young and old, through the whole startup process, so that by the time they graduate, they're ready to start a company. So I actually started in Startup Lab, which is a class at Georgia Tech, my senior year. Or excuse me, my fourth year, it took me five years to graduate, 'cause I'm a slow-poke. At that time, like I had no clue. I had no clue what you could have a career, doing a startup. I remember going through Georgia Tech and going through life, I like really didn't know what I wanted to do ever. And my first year, I was like, "Okay I'm a Mechanical Engineer." And literally, the only reason I picked that is 'cause they had the most people in it. I was like, "Okay, if everyone is being a Mechanical Engineer, then that they must be doing something right, so I'll do that too." I was taking my courses and people were like, "Oh, you know what you wanna do yet?" I was like, "Nah." Second year came around, I got a co-op and I did the first term of the co-op and they were like, "Oh so you did the co-op like did you like it? Do you know what you wanna do yet?" "Nah." Third year came around, same thing. Fourth year came around and I got in the Startup Lab on a whim, kind of thinking okay like you know, maybe there is something to starting your own company and doing something for yourself. So the first idea that we ever had, 'cause the purpose of Startup Lab was teaching you the beginning stage of the startup. So this is doing customer discovery, market research, and maybe building a semi-proof of concept product at the end of it. So our idea was this thing called Cross X. A play off CrossFit. And what we wanted to do is we wanted to build a platform for coaches to interact with their clients. CrossFit coaches. And for some reason, people liked it, 'cause it... I don't know, but it was kind of a crappy like idea and app and everything. But the coaches really liked it and like that kind of instilled confidence in us. But I think like the funniest moment about doing Cross X and we'll touch on that later here is that we thought we were more done than we actually were. So by that, I mean we had wire frames, we had mock-ups, we had a Photoshop of like four screens on the app and I'll never forget, a dude in our group, after we finished the last wire frame at like 1am, he turns to us, he's like, "The app is done." He's like, "Yeah, it's done." I was, "What?" He's like, "Yeah, the app is done." And I was like, "Okay." We gassed ourselves up, but we got really excited about doing startups and building your business you know, through that program. So moving forward from there, Keith and I... Keith started working for Boeing, I was working down in South Florida, I was interning for FPL. That's kind of how the idea for FitGenie was born. We were talking to each other back and forth and I had this idea that we could automate the whole nutrition coaching thing. And that's when Keith hit me up.

Alright so, as Obi said, after I graduated with Electrical Engineering from Georgia Tech, I got a job with Boeing, I had interned with them for, I think two years. Yeah. So once I transferred to Georgia Tech, I got that internship the first semester before they had my Georgia Tech GPA, so they never know I was actually failing. So pro-tip, if they don't ask for your GPA, don't ever tell them. So I went there, they thought I was good and they just kept inviting me back, I don't know why, I just slept all day. Not really, I'm joking. So after I graduated, I started working full-time. I kind of knew growing up that I'd never really wanted to work for anyone, because I had done a lot of leadership positions in high school and while I was in college, so I kind of knew that being a leader, and entrepreneurship, and things of that nature was something that I eventually wanted to pursue. But while in college, I didn't actually take care of my studies as well as I should've. So there were things like getting a minor in Computer Science that I wanted to do, but I couldn't do, because I had to end up taking, retaking like a years worth of classes. So don't fail guys. But once I got to Boeing, I realized once again that, "Man, this wasn't for me." Just running computer simulations and doing reports about something that I really didn't care about wasn't really for me. And I think I had had probably one of my worst days, I don't really remember what had happened, but it was a really bad day. I had hit up Obi and I was like, "Yo, I don't wanna do this, like let's do a startup." Because and then... And that's when we started talking about FitGenie, I think two or three weeks later, he flew out to Houston, 'cause it was around, I think Memorial Day. He like slept on my couch for like three days. And we just started... We started coding. But by coding, I mean we started learning how to code, because neither of us actually learned how to code in college. So we learned HTML and made a website. We were like, "Man... We're them dudes, we can do this." And all we had was like a really crappy website. But we thought we were cool.


And from then, we just kept working, kept working. He would work on it after school. I would work on it after work. And mind you, this is while I was still competing in powerlifting, he was still running the club. So it was taking up a lot of time. But we were cranking along, cranking along. Then he told me he applied to Startup Summer. And he was like, "Man, this interview was really terrible. I don't think we got it." But then for whatever reason, they gave it to us. We had to tell them our decision, if we were gonna actually enter the program in like two weeks. And so I had just, the next day, gave my two week noting, notice to Boeing, packed up my stuff, left Houston, and then just like drove back to Atlanta. And then we started the program.

That was probably like the craziest two weeks ever.

Yeah. I just like sleep for a week, it was great.

But you know the pivotal moment there that I think a lot of young entrepreneurs can kind of like take some hints from is the day I flew down to Houston, when we didn't have a single line of code written, we kind of knew what we wanted to do. Like the day I was like, "Yep, we're doing that. All-in." That was it, that's what started it. If I didn't buy that plane ticket on Labor Day, which I got the Delta flight for a discount, because I waited like a day before and like a lot of people like canceled their flights. So like anyway. It was dope. If I didn't buy that plane ticket like who knows... That commitment is so important. But like Keith said, we got in the Startup Summer and that's kind of where like the ball really starting rolling. The ball was like kind of like rotating a little bit, like the ball was really rolling when we got in the Startup Summer. And I think these next couple of slides are kind of gonna be the things that we are learning and we have learned, because we're still doing this. This isn't like, "Yeah we made it, top of the mountain, like let me tell you how we got there." It's like yeah we're climbing the mountain and telling like you guys behind this like this is how to take the next step, you know. So the first thing that we kind of noticed and that Keith touched on is that it's okay to be an imposter. And by that, what we mean is that, it's okay to not feel like you were born good at something or like, "Oh, I wasn't a CS Major, I can't learn the code." "Oh, I don't know graphic design, I can't do graphic design." I think a lot of times, maybe it's our culture, but a lot of people feel that if they weren't... If they weren't set up to be a certain thing, if they're not that one thing, they can't be it. And I think the beautiful thing about entrepreneurship is that it invites you to learn so many things and pretend that you know so many things. So what you know... For example like, the whole being an imposter thing, my favorite human on planet Earth is David Blaine. Because he is a magician and he deceives people. And I think that's the coolest thing in the world. It is. It's really... I think it's fascinating. So for example... Like I said I was a big soccer fan and I played soccer when I was younger. And I remember you know, growing up like I stopped playing soccer right before I was in middle school. And if you stop playing any sport when you're going through puberty, your body gets all gangly, you don't know what to do and then you know, it's just, you lose all coordination. So I was still into soccer, but I had stop playing and then my freshman year of high school, I wanted to join the soccer team. So we both went to St. Pius. St. Pius has an incredible soccer program. And it's not an easy team to get on to. So my first year at St. Pius, I didn't make the team. And it was crushing. Like I was like soccer's my thing like, "What the hell?" Like I didn't make like, "Why? C'mon." And so I became a soccer manager and that's where I met a lot of my friends. And I was like, "Yo, nobody's telling me no." Like I'm gonna work at this and I'm gonna make the team my second year, like it's gonna happen. So my second year comes along and tryouts were happening again. And I'll never forget this, it was fall, it was like 32 degrees outside and it was the second day of tryouts. And one thing about me, I think I'm like kind of self-aware so. I realized, "Yo, I'm not too good at like this soccer stuff, I'm really bad." And I was like I'm gonna find a way to make the team. So I start looking around like this is literally in the middle of a drill and I'm like, "Who's playing keeper?" I look over, it's like a short, unathletic kid, another like kind of awkward kid, I was like, "I could do that So I go to the coach, I was like, "Yo Coach O'Shea like, is it chilled if I like try out for keeper?" He's like, "Yeah I guess." So I go over there, try out for keeper and made the team my JV year. Mind you, I hadn't even put on... I didn't even have gloves on. Like I literally was playing with my bare hands. So that kind of like you know mindset of like finding you know witty shortcuts. Being a "imposter". Faking it while you make it. I think that's like something that's super important to have as a mindset if you're going to do a startup. 'Cause there's gonna be so many things that you don't know about that you have to learn to know about and pretend to know about while you're doing it.

And in to touch on this again. It's not just about being an imposter, it's also about, if you don't necessarily look like other people that are doing entrepreneurship or like we're doing, an app or anything of that nature, it doesn't matter. Like just do it. 'Cause the key thing that we keep harping on is just make the decision and choice to do a startup or to do whatever you've set out to do in life, because if you're not all the way in or dedicated. In all honesty, you're probably not gonna succeed, but we've noticed it from the Startup program and just ourselves, that once we made the decision to say, "Alright, startups is what we're gonna do. FitGenie is what we're gonna do." All the opportunities and experiencing the growth that we have had, has happened after that moment. So while we were working part-time... While we were working full-time jobs and working behind the scenes on FitGenie, we were getting work done, but not at the rate that we are right now. It doesn't matter who you are, where you come from like. My dad came here with a suitcase and no money. His parents like did 1970 version of Tinder. It doesn't really matter where you come from. Just...

That was the best analogy ever.

Just like... It doesn't matter, be an imposter, keep going.

I think this is my favorite slide and Connor had this word on one of his slides too. And I think it's super important. To be stubborn and grit is you number one asset. So by stubborn, I mean don't take no for an answer. If something's not working, it's gonna work eventually. Keep beating your head against that concrete wall until the concrete wall breaks open or you die. JK, don't die. But that's something that we've kind of learned that grit is so important. And I think one phrase that we, you know, Keith and I talk about usually when we come into the workspace, Keith will be in there a little bit earlier, I'll come in...

A little bit, you mean like four hours before you.

Yeah. Keith works super early, I work super late. So we're like always offset. But anyway, you know when we do cross paths, we'll come in and we'll have kind of like an hour or like thirty minutes to end up conversation. And we always touch on this. How like an average man can do above average stuff is with above average grit. That is the key differentiator that makes someone that's not born a certain way or doesn't have a certain disposition do incredible things. And that's the one thing that's in your control, you know your grit. I think... Do we have a story on here to tell? Oh yes, I do have a story. Cool. So one thing about me is like, like I said, I'm pretty stubborn and I really, really do harp on details a lot. So when I was through Georgia Tech, I never went to office hours. Ever. Don't do that. It's like the stupidest thing ever. But it's because I was super stubborn and I was like, I'm too proud to like have somebody teach me something. Terrible idea, horrible idea. But thing that like kind of... And my grades didn't do too hot sometimes, because I didn't go to office hours. But one thing it did teach me is, it taught me how to teach myself. I learned to learn. And that's one thing that you have to do when you do a startup. You have to learn to learn and learn to love learning. But yeah, I mean that's what it's been this entire summer. It's been super gritty, it's been super grindy. Having to teach ourselves how to code, teach ourselves artificial intelligence. Pick up web dev, pick up IOS dev. Many tools in the toolbox. And there were times that... We spent nine days trying to figure out how to get pages to swipe the correct way on our app. Nine freaking days. There were times I would like... The way I work is like, I kind of... I work on something until like my eyes feel like their bleeding. And then I'll take a nap and be like, alright I'll figure it out in my sleep. And that was like kind of the process for nine days. And it was like, we can't even get frigging pages to swipe, like is this app ever gonna get done. But always in the back of my head you know... The analogy light at the end of the tunnel. For me, it's like a firefly in the middle of the empty stadium. That's like, I could always see there was that North Star, so keep grinding, keep gritting. That's what startups are all about.

Yeah and then along with keep grinding is as Obi said, keep learning right. So we don't actually believe in anything at being a loss or an L.

There's no such thing.

You just, you either won, as in you succeeded or you got what you wanted, or you learn from that negative experience right. So there was a time when we were working on the app and then we were also working on making a platform for coaches to interact with their clients to actually update their nutrition targets for their clients, so they wouldn't have to send antiquated excel spreadsheets to people. So we were doing that, we were almost done, we were ready to roll it out. In a week or two, we had started talking to coaches. And this is all because with the Georgia Tech Startup Summer Program, you get funding, but you don't actually have to take the funding. So at that time, we hadn't taken the funding yet, 'cause we were like, okay we want sole ownership. We want more imaginary shares that don't mean anything, because it makes us feel good on the inside. So we were like running through all of the... All my 401K money that I made. And then like all of his, I don't know how he makes money, but... However he did that, we had to run through almost all of it. And so we're making this platform and we were like, "Man, we're spending a lot of time on this." And it's like gonna take a lot of effort to get it to where we needed to be to actually make money. And doing that while making an app for consumers. That's splitting our resources, we're not able to make both of them at the speed that we want. So after talking to some of our advisors, talking to some more coaches, we decided to actually scrap that project and mind you, this is something that we had spent probably over a month of during the summer. So a month worth of time, we were just like, "Yeah we're not using that anymore. Damn that kind of sucks." But it was okay, because it helped us refine our algorithms. It taught us more skills that we actually use now so... It taught us to improve our web development skills, which has made our website better that we use for the app, which has brought us more attraction. The algorithms that we're using in our app got improved from doing the coach's algorithm. So once we finish rolling those features into the app, the app is gonna be better, faster. So as you see, even though something that we spent over a month on ended up, we're not actually directly using it. That knowledge and experience that we gained is incredibly valuable, because... I don't know, coding's one of those things where if you just do it all the time, you get better, so just keep learning.


That's what we did.

And I even remember the meeting that we had right when we realized, okay we have to scrap this platform that we just spent three and a half, well it was four weeks on. We were depressed for like 30 seconds and we were like, "That's a W. Chalk it up." Because you know, like I said, Keith mentioned that we learned so many cool things and so many useful things that we could apply towards the rest of the project. And because of that, like... You know it's crazy, once you... When you throw something away, it seems like you're losing it, but we don't think of it that way. That we gained so much knowledge from that, that it made... Without that experience, the app right now wouldn't be anywhere near as good as it is right now. So this whole saying, two L's make a W. The way I think about like, L doesn't exist to my alphabet. Like it just goes like, was it J? I don't know, I can't count alphabets. It just skips over the L and goes to M. You know, so two L's make a W. If you take an L right here, you take an L right here, W. Like there's no L, it's just W. Everything's a win. You can always draw a positive from something. That anything that's something that's super important when you're doing a startup. 'Cause there're gonna be bad times.

There's gonna be a lot of bad times.

Mainly bad times.

We're not saying this to... To like scare you or joking, but like there's... In all honesty, there's kind of a reason a lot of people don't start businesses or companies. It is, it's hard. It's actually probably gonna be the most difficult thing you've done in your life, but the experiences you gain, the knowledge that you gain is incredibly invaluable. And in all honesty, I kind of enjoy it more than just going to work everyday, doing something I don't really care about. Because hopefully if you're starting a business, it's something that you're passionate about and that you actually care about. So if you're doing something that you enjoy everyday, even though it's extremely difficult, it will end up actually being some of the best and most fun times you'll ever have.

I think we have like five minutes, so I mean...

Maybe two.

Two minutes.


Okay we'll zoom through this. So this one, build a business, we kind of noticed that a lot of young entrepreneurs, they sometimes focus on getting investment money. They're like, "Yeah, I have this idea and like how can I get a VC funding?" But sometimes we kind of forget that the purpose of doing a startup is to build a sustainable business and build something people want. And I think that's super important to do that and have that be your primary focus to do it for the right reasons. And then look to get VC funding or investment funding to scale. So. Yeah. This, I think is probably our favorite slide on here. Force yourself to struggle. By that, we mean demand a lot of yourself and put yourself in a position that's going to bring out the best in you. So for example, you know like I kind of said like, we're not at the top of the mountain yet, we're still getting there. Right now, I live on a couch, I go to Marta to Atlanta to work with Keith. Keith, where do you live at?

I left Houston, good job and I live at home with my parents making like no actual money right now.

Yeah. So we're grinding just like you guys are, like you know. And that... Kind of being in that position of like, yo we're in the dirt like elbows, knees in the mud. That's kind of brought out the best... This is like... We did a lot of stuff at Georgia Tech. Like we built frigging robots. And I've never done better work than we have done right now, because we've kind of demanded these, like over-the-top goals of ourselves, like hey, build an artificial intelligence algorithm by the end of the summer and it's done June, you know. When you put yourself in positions to struggle, to do things that you don't think you can do, it's crazy how... How well the human body adapts to being in positions of struggle.

And lastly, just keep going, it never stops. Any good days you have, like enjoy them, celebrate them a little bit, but then just like keep going. If you have a bad day, you'll have a lot of bad days. Don't let it like bring down your whole week or your month, just learn from that experience and keep going. The highs are probably never as high as you think. And the lows are probably never as low as you think. Just try to stay in the middle and just keep going. It doesn't stop.


Can't stop, won't stop.

Can't stop, won't stop. Yeah we're right there with you guys man. You know, we haven't made it yet. We're still... We're still getting ready, gearing up for launch. It's a never-ending process and kind of have to embrace that process.

We're done. Yeah.

Real quick. We'll just touch on what FitGenie is. It's a smart calorie counter, powered by artificial intelligence. It has cool things like you can track your food. We give targeted nutrition protocols to people. I know this is sounding kind of like salesy, but I just wanna get this in, so you guys know what the hell we do, we're not just talking woopwop up here.

Yeah and then the app store tells you more about us. And you can go to our website right there, if you wanna know more. And talk to us afterwards if you have any questions.

Well that's it, thank you guys.

[Host] Yeah, they make me feel short too. Wasn't that awesome?

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