The 2014 Cottrell Speaker Series, hosted by the Center for the Future of North Georgia in the Mike Cottrell College of Business at the University of North Georgia (UNG), will bring three high-profile executives to UNG campuses this fall to share their knowledge and passion with students and the community.
"The Cottrell Speaker Series is an opportunity for students and faculty to interact with business executives who are seen as leaders in their respective fields," said Dr. Ruben Boling, director of the Center for the Future of North Georgia. "This fall we have an impressive list of executives who are making huge impacts in their industries and organizations."
The theme for this year's series is "Difference Makers," business executives who have made a difference in their industries, organizations or communities.
Kicking the event off will be Holly Clausen, director of marketing for popular presentations for the Atlanta Symphony Orchestra (ASO). Clausen is in charge of promotions and marketing for all popular events and events at Verizon Wireless Amphitheatre at Encore Park, Delta Classic Chastain Amphitheater, and Symphony Hall. During her career, she has promoted a wide range of artists including Maroon 5, Linkin Park, Zac Brown Band, Paul McCartney, and Jackie Evancho. Clausen will speak on UNG's Dahlonega Campus at noon on Oct. 22 in the Dining Hall Banquet Room.
On Oct. 29, Rudolph Hermond, senior vice president for Retail Sales Operations at AT&T, will speak on UNG's Gainesville Campus. Hermond is the 2014 recipient of the Retail Innovator Award from Retail Touchpoints, and is responsible for all wireless sales operations for AT&T. Hermond previously served as vice president and general manager of the AT&T consumer market in north Florida. Throughout his tenure with AT&T, he has held a variety of network, sales, and marketing and sales operations positions. Hermond will speak at noon in the Martha T. Nesbitt Academic Building, room 3110.
Capping off the series on Nov. 12 will be Josh Martin, director of social and digital media for Arby's. Martin is responsible for all digital strategy for the Arby's brand and developing and executing social media strategies and digital marketing for all of Arby's platforms. He oversees communities on Facebook and Twitter and has launched Arby's presence on several other social media platforms, including Foursquare, Google+, Pinterest, and Instagram. In January, Martin's tweet to Grammy-Award winning artist Pharrell Williams via Arby's account created a media frenzy: "Hey @Pharrell, can we have our hat back? #GRAMMYs." It received more than 83,000 retweets, replies from other major brands, and national media coverage.
Prior to joining Arby's, Martin was a social media strategist at Engauge, where he led social media strategy for several clients including Chick-fil-A, Hershey's, and Food Lion. He will speak at noon in the Dining Hall Banquet Room on the Dahlonega Campus.
"Because each of these speakers is so influential in their respective industries, it allows us to see our business education as it is applied in real situations," said UNG senior accounting major and Cottrell Scholar Sydney Smith. "These events provide students access to professionals to gain exposure and career advice that helps us become successful individuals and strong future graduates."