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10 guidelines for social media admins

10 guidelines for UNG social media admins

Hi, social media admin!

Here are 10 guidelines

that will make sharing the stories of

your department on social media

amazingly successful for you – and UNG!

#1 Know the policy

Are you familiar with UNG's

Social Media Policy? Know

the rules before you start posting.

Find it in the Policy Database and on

ung.edu/social-media.

#2 Be official

Have you registered your unit's

social media site(s) with UNG's

Office of University Relations?

It's the only way to get official logos

and a directory listing.

#3 Be responsible

Do not post sensitive, confidential or

proprietary info. Follow UNG and USG policies

on privacy and confidentiality.

#4 Be accurate

Content must be accurate and

consistent. If you make an error, correct

it quickly and visibly.

#5 Be active

Check on your site at least a few minutes

each day, and post several times a week –

daily for some platforms.

#6 Be original

Know and comply with copyright and

fair use laws. Don't use photos not

taken by you or UNG.

# 7 Be a cheerleader

Posts (and likes) should relate to UNG and

our institutional mission. Link back to the

website, www.ung.edu, when possible.

#8 Be responsive

Engage with your followers and respond

to comments. Know how to handle

negative comments or "trolls."

# 9 Be smart

Think before you post. You are representing

UNG, so avoid posts (or likes) that are political,

endorse a business or product, or could

harm UNG's reputation.

#10 Be careful

Keep any personal social media accounts

separate from UNG accounts and pay

attention to which one you're posting on.

Keep up the awesome work!

Need more help or have questions?

socialmedia@ung.edu

Find more resources and tips

ung.edu/social-media

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