The tourism and hospitality industry is a fast-growing industry that is constantly changing and progressing. Completion of this micro certificate will give you a foundational knowledge base needed to gain a competitive advantage in the tourism and hospitality industry.
Once you get your foot in the door to this quickly growing industry there are a variety of career options for you to explore. You can also use the concepts learned in this micro certificate to improve your existing business.
Learn about trends in the industry, how to market to a variety of customers, how social media has changed the way people choose and book their travel plans, why tourism and hospitality are important to the region you live in and much more.
To receive the Tourism Micro Certificate students must complete the following courses:
Learn about national and local trends in tourism and hospitality. Learn how media has changed the way people research, plan and book their travel plans. Types of lodging facilities and the role of 3rd party travel planning services such as Expedia and Travelocity will also be discussed.
Learn how tourism influences the economic development of a town by stimulating purchasing in local shops, restaurants and vineyards. Also learn about how conferences and meetings stimulate economic development. The film industry and its influence on economic development will be discussed along with how you as a business or individual can get involved.
Traditional marketing techniques such as print advertisement and TV ads will be discussed along with non-traditional marketing techniques such as webpages and social media. The benefits and downfalls of each will be compared.