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Associate professor of marketing publishes journal article

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Dr. Caroline Munoz published an article about Salesforce Trailhead Badges in the Journal of Marketing Education.

Dr. Caroline Munoz, associate professor of digital marketing at the University of North Georgia (UNG), served as one of three authors on an article recently published in the Journal of Marketing Education.

"The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education," examines the value of marketing technology learning platforms "to stimulate preparedness for new careers or career advancement." Dr. William Humphrey Jr., Florida International University assistant professor of marketing, and Dr. Debbie Laverie, Texas Tech University professor of marketing and supply chain management, were also authors for the article.

Munoz said badges are micro-credentials that can be earned quicker than certifications.

"It's very much about hands-on skills students are able to gain from the courses," Munoz said.

Munoz said the article represents the first research on Salesforce Trailhead Badges. Salesforce is a leading customer relationship management software company.

The badges, according to the article, "hold value as rich platforms that signal to the marketplace competence in relevant topics. The modules are a platform for future lifelong education opportunities as software evolves and technology changes."

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