Marketing (B.B.A.)

If you want to use your creative and analytical skills in order to seek and satisfy the needs of consumers, then the marketing major is for you. With the advent of the information explosion, newer analytical and tech approaches, marketing is experiencing an exciting revolution that we will help prepare you for.

As a marketing major, you'll learn how to understand and apply marketing principles in order to make business decisions on products/services, promotion, logistics, and pricing, all while remaining focused on the consumer's wants and needs.

By the time you graduate, you'll be able to leverage your skills to persuade and acquire customers for any product or company. Through our in-class activities and internship programs, you will learn by doing and be prepared to work for global companies throughout Georgia and beyond.

Degree Type

Bachelor of Business Administration

Campus Availability

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Marketing Majors Choose from One of Three Concentrations

Digital Marketing

General Marketing

Professional Selling

Marketing is the second largest major in the Mike Cottrell College of Business. With our marketing concentrations and courses in other areas such as advertising, you can earn well-rounded training either in specialized or generalized areas of marketing.

Our professional selling students have competed in both regional and national sales pitch competitions and earned top awards. Our digital marketing students earn multiple certifications before they graduate.

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What Your Journey as a Marketing Major Could Look Like

Your First Year

All UNG students take the same core curriculum the first year of college. While there is some flexibility with the courses you can choose, certain required areas have to be fulfilled. This is the year to think about your curriculum options and discuss with faculty members and professional advisors.

Sophomore Year

As you finish your core classes, you'll begin exploring courses in the business program that will be required to complete your marketing degree. These courses include accounting, economics, business law, and computer information systems courses.

Get involved and meet people who love marketing like you! Consider joing the UNG Chapter of the American Marketing Association (AMA). Learn more about student organizations for business majors.

Junior Year

Now you'll be almost fully immersed in your business major classes. You'll continue with your business courses, known as the B.B.A. Common Professional Component, where you'll be exposed to all aspects of business - finance, marketing, statistics, operations, info systems, and international business. As a marketing major, you'll start taking your foundational courses in this area.

This is also the year to consider internships. Students can complete up to two internships that can count as credit courses toward your degree.

Senior Year

During this year, you'll enroll in experiential marketing courses and engage in the concentration of choice – digital marketing, professional selling, or general marketing. You'll begin to interact with companies and clients as part of your course work and internships. You'll also be involved in professional development activities that train you on soft skills so you can excel in interviews and networking in order to be market ready and successfully land a great job.

Why Marketing at UNG

Ahead of the game. You'll have a high-touch and high-tech experience.
Competitive advantage. With a student-centric culture and providing you market-ready knowledge and skill sets, our graduates are able to set themselves apart from others.
Faculty with real-world experience. Having industry experiences, our faculty members emphasize experiential learning through the use of client/company sponsored projects that provide real world learning in the classroom.
Build your portfolio. By the end of your marketing program, you will have a portfolio of marketing activities that you can showcase at your job interviews.
Job-search ready. Students will also be trained for job searches, interviewing, networking, etc. though our professional development program.
Go global. The Mike Cottrell College of Business also provide opportunities for students to explore the world through study abroad programs in London, Italy, Singapore, and Germany.
Invested in the future. In Fall 2022, we are moving into our brand-new building on the Dahlonega Campus, furthering our determination to provide experiential learning in a student-friendly environment.

How to Become a Marketing Major at UNG

Apply to UNG. Learn how to apply.
Bachelor's degree-seeking students may declare a business major at any point, but must successfully complete an online advising module related to their business major and meet Mike Cottrell College of Business admission requirements prior to enrolling in any advanced 3000/4000 level course.
All business majors must complete professional development requirements through the PROS program.

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Define Your Own College Experience

College life isn't just about academics. It's about the relationships you make, the experiences you have, and the new things you can discover not just about yourself, but about the world around you. UNG provides many opportunities on each campus and beyond to help you explore your interests and find new passions.