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Marketing (B.B.A.)

The Marketing (B.B.A.) provides students with the skills for creating, communicating, and delivering value to customers both internally and externally. In order to be successful in marketing, graduates must be able to clearly communicate and present, plan in advance, think independently and strategically, work well in teams, and complete the analysis and research necessary to be successful in their positions.

Students pursuing a degree in marketing must choose from the following three concentration options: digital marketing, general marketing or professional sales. Each concentration allows students to pursue specific areas in marketing related to the needs of regional employers and to pursue the career of their choice. The Mike Cottrell College of Business is one of only a few schools in the state to offer a concentration in digital marketing.

Admissions Information

Bachelor's degree seeking students may declare a Business major at any point, but must successfully complete an online advising module related to their business major and meet admission requirements prior to enrolling in any advanced 3000/4000 level course.

Student Life

The American Marketing Association (AMA) Chapter at the University of North Georgia offers programming to support and assist college marketing students educationally and professionally. Take advantage of AMA collegiate membership and its benefits, programs, and career resources. At hundreds of chapters on college campuses throughout the United States and Canada, over 12,000 AMA collegiate members have the opportunity to participate in AMA events and programs. We are affiliated with the Atlanta AMA chapter and the AMA chapters at UGA, Georgia State, and Emory. The collegiate conference each spring provides a marketing job fair and showcases expert speakers in the field of marketing – a great opportunity for aspiring marketers, especially for upperclassmen in the marketing major!

For more information on the AMA in the Mike Cottrell College of Business here at UNG, contact Mary Norman or Dr. Waros Ngamsiriudom.

Accreditation logo for the Association to Advance Collegiate Schools of Business

Where Can a Major in Marketing Lead You?

Where Our Students Have Interned

  • NCR Global Headquarters
  • Regions Bank
  • Syfan
  • Dress Up

Where Our Grads Have Found Jobs

  • Crown Lift
  • State Farm
  • Locum Tenens
  • MDSI

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