Creating and Maintaining UNG Social Media

Branded university social media accounts serve as powerful amplifiers for individual units, departments, and programs. UNG students and employees participating in social media usage as an official job function or on behalf of the university must follow the proper steps for UNG branded Social Media Accounts. 

All new and existing UNG-affiliated social media accounts must use an officially designed icon through the Social Media Request process.This ensures all accounts align with UNG’s brand standards and are easily recognized by our audiences.

Questions? Contact socialmedia@ung.edu 

Before You Start

  • Why establish a social media presence?
  • What are your goals?
  • Can your needs be met through official UNG channels? (e.g., Facebook, Twitter, Instagram)
  • Plan the type of content you will share and how frequently.
  • Ensure a UNG faculty or staff member is an administrator at all times.
    • Got plans for succession if administrators change?

Request Process

All new and existing UNG-affiliated social media accounts must use an officially designed icon developed by Strategic Communications & Marketing. Following this process and guidelines ensure all accounts align with UNG’s brand standards and are easily recognized by our audiences.

  1. Obtain written approval from your department head and notify the Social Media Manager in Strategic Communications & Marketing.
  2. Provide Required Information: Submit your department name, proposed URL, and contact information for all administrators.
  3. When creating a new UNG-affiliated social media account:
    • Always start your handle and display name with “UNG”
    • Keep it short, clear, and descriptive
    • Avoid special characters, random numbers, or abbreviations not easily recognized
    • Use the same handle format across all platforms (as close as possible)
  4. Recognition as Affiliated Account: Your social media portal must be approved by Strategic Communications & Marketing to be listed in UNG’s Social Media Directory.
  5. Be sure to familiarize yourself with the UNG Social Media Policy. 
  6. Request the creation of official social media accounts for UNG departments, programs, or initiatives with the UNG Social Media Account Request Form

Moderating & Maintenance

Content Standards:

  • Refer to the UNG Social Media Policy for guidelines before posting.
  • Use this disclaimer for posts:“The postings on this site are my own and do not represent the views of the University of North Georgia.”
  • Content should always relate to UNG programs, services, or business.
  • Do not solicit funds or promote commercial entities.
  • Remove posts that violate the terms of service or UNG policies.
  • Copyright Compliance: Only post content (images, videos, etc.) you own or have permission to use.
Profile/Headers:
  • Images: Ensure profile and header images reflect UNG’s professional tone.
  • Logo Usage: UNG logos and branded items must be approved by Strategic Communications & Marketing. Unauthorized use is a copyright violation.
Post Frequency and Quality:
  • Ensure posts are valuable, relevant, and don’t overwhelm your audience.
  • Posts with high-quality images (72 dpi) and compelling content get more engagement.
  • Note: Accounts inactive for more than one semester may be removed from the directory.
Link to Official Content:
  • Use Social Media to Drive Traffic: Link to your department’s website or the official UNG site to increase visibility and engagement.
  • Share Official Content: Repost content from official UNG channels or tag UNG’s social media accounts for greater visibility.
Respond to Comments:
  • Engage with followers regularly. Handle negative comments professionally and, if necessary, take sensitive issues offline.
  • Correct misinformation promptly with factual content and include links when possible. If the topic is controversial, sensitive, or potentially offensive/political, consult with the Strategic Marketing and Communications team at strategiccommunications&marketing@ung.edu for assistance.
Reporting Violations:
  • Contact the UNG Social Media Manager or Public Safety if comments involve threats, harassment, or violations of policy.

Emergency Communications on Social Media

All crisis and/or emergency communications will be generated by the Office of Strategic Communications & Marketing in conjunction with the UNG Department of Public Safety and be posted on the main UNG Facebook and @UofNorthGeorgia Twitter accounts.

Departmental and unit social media sites should not speculate or freelance emergency information without central coordination – this can result in the distribution of incorrect information.

Madison Wimberly
Madison WimberlyProfile page

Marketing Coordinator

Phone706-867-3190

Office locationPrice Memorial, 101, Dahlonega