Branding at UNG

Building the University of North Georgia's reputation is vital for attracting and retaining top students, faculty, and staff. It is also key to strengthening community partnerships, boosting alumni engagement, and achieving advancement goals.

It’s more than a logo, a slogan, a mascot or an ad campaign. A brand is an enduring platform that articulates an organization’s unique identity and point of view. It helps an organization connect with many broad, diverse communities through informed and relevant interactions 

Branding is:

• Promises to Our Audience
• Our Essence
• Personality We Convey
• Message We Deliver
• Identity We Express