Creating effective video content is a time-consuming and rewarding process. It involves the careful planning and execution of storyboards, shoot schedules, set planning, editing, and more.
This resource has been created to help you with that process.
Any video or multimedia, whether produced internally or by an outside vendor, should aim to meet the Division of University Relations' minimum requirements.
To create the most professional and effective video, we also recommend following industry-standard best practices and guidelines as closely as possible.
Videos produced for marketing purposes are videos that are created to promote the university, its campuses, its programs, its services, its facilities and more, to prospective and current students, parents, and families.
All videos and multimedia created for marketing purposes, whether produced internally or by an outside vendor, must meet the Division of University Relations' minimum requirements. You also must contact University Relations before beginning your project.
Multimedia Communications Spec
Office locationHealth Sciences, 227,
Gainesville