3.3 Writing Style Guide for ung.edu

Strategic Communications & Marketing (SCM) generally follows AP style and subscribes to the AP Stylebook, which includes spelling, grammar, style and usage and stresses consistency, clarity, accuracy and brevity.

Why do we need this?

Editorial consistency across the university is key in creating a positive impression, enforcing strategic messaging and establishing the UNG identity.

Our solutions to style issues are driven by the university’s mission, strategic plan, and strategic messaging and branding.

    • For example, on first reference, it is best practice to write "University of North Georgia (UNG)" and use "UNG" on subsequent references.

SCM reserves the right to edit, rewrite or refuse any content submitted to us to ensure they meet our editorial and style guidelines and provide credible, current and meaningful information.

AP Stylebook

You can access the official AP Stylebook from any UNG campus using this URL:
http://apstylebook.com/ung_edu

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