Visual Identity & Assets

A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity of the UNG brand. Utilize our approved assets and templates. Assets may require Powerpoint, Word, or Adobe Creative Cloud to utilize.

Keep in mind that all trademarked brand elements belong to the University System of Georgia and must carry the ™ symbol.To protect these assets, their use is prohibited without explicit permission from the Division of Strategic Communications & Marketing.

coffee cup that has the words - any questions — Contact Info

For more information or questions, contact graphics@ung.edu

Templates

Brand Strategy UNG Flickr Brand Guide (PDF)

Colors

Colors are an integral part of the University of North Georgia's brand and should be used consistently in all communications materials. Consistent usage of color is required. Guesswork will be eliminated by using these CMYK, RGB, HEX, and Pantone Matching System (PMS) values.

RGB and HEX values are utilized for digital applications, whereas CMYK and PMS are only used for print.

Primary Colors

Our primary colors are UNG Royal and UNG Gold. Layouts should lean heavily on these colors, mixing with the other palettes for color schemes that are complementary and balanced.

UNG Blue

**PMS:** 287C
**CMYK:** 100:87:20:10
**RGB:** 31:61:124
**HEX:** #1f3d7c

UNG Gold

**PMS:** 123C
**CMYK:** 0:23:91:0
**RGB:** 255:198:47
**HEX:** #ffc62f

Secondary

These colors may be used in addition to the two primary palette colors. These colors are mainly for promotional or printing purposes for accent, not to replace the two primary UNG colors.

1

**PMS:** 631C
**CMYK:** 69:10:18:0
**RGB:** 58:176:200
**HEX:** #3ab0c8

2

**PMS:** 631C
**CMYK:** 69:10:18:0
**RGB:** 58:176:200
**HEX:** #007166

3

**PMS:** 482C
**CMYK:** 12:21:26:0
**RGB:** 222:199:182
**HEX:** #dec7b6

4

**PMS:** Bright Red
**CMYK:** 0:90:95:0
**RGB:** 255:58:29
**HEX:** #ff3a1d

Fonts

Fonts help unify the look of many different types of materials and give personality to communications pieces while conveying professionalism and expertise in the information being presented. Our branded fonts required Adobe Creative Cloud which you can access through the company portal.

Note: To use our branded fonts, you will need to have Adobe Creative Cloud installed, which is available through the Company Portal. Once you have that installed, you can use this guide to activate the Adobe fonts on your computer.

Primary: Gotham

A sans-serif typeface that is clean and adaptable with a full range of styles. Gotham Book is the preferred style for most purposes.

**Uses:** headlines and lists, where special emphasis may be needed.

Download

Secondary: Sentinel

A slab serif typeface that works well in large and small sizes.

**Uses:** publications and creative communications projects.

Download

Tertiary: EB Garamond

A sans-serif typeface that is clean and adaptable with a full range of styles

**Uses:** headlines and lists, where special emphasis may be needed.

Download

UNG Logo

It’s important to have a versatile logo system that can accommodate a range of applications. These are the only approved versions of the logo. It’s important that the logo always be used correctly. The logo should be prominent and legible, using proper spacing and sizing, and include “The Military College of Georgia®”.

Note: Whenever possible, default to the full color versions.

To ensure consistent use of the logo, here are some practices to avoid.

Distort or rearrange the logo in any way
Retype the logo in any way
Use other colors

Use drop shadows or other visual effects
Use the logo on a background with insufficient contrast
Add elements to the logo

Clear Space

Ensure that other elements don’t compete with the logo by allowing a minimum amount of space around the perimeter, measured with the width of the “U” in “UNG”. This applies to all versions of the logo.

Download

Unit Formal Marks

When representing a University of North Georgia campus or institutional unit, the unit formal mark should be visually consistent and include “The Military College of Georgia®”. The signature is a recognizable symbol of the University and consistent alignment strengthens its influence.

To request an official formal mark for your unit, submit a Creative Request Form.

Cobranding

When a separate organization partners with the University, both marks may be used. The institutional mark will be placed on the right and appropriate space will be applied between the marks. When two or more University groups partner, the University’s mark is used with partnering groups.

Student Organizations

The Center for Student Leadership and Engagement manages student organizations. and offers each group a university-branded mark.

If a registered student organization would like an official mark, contact David Michener.

Nigel the Nighthawk™

Nigel is the official mascot of the University of North Georgia. Nigel can’t talk, but he surely can express himself. From costumes to fun antics to making signs, you always know what is on Nigel’s mind. Nigel should always present a positive balance of attitude and swag. The Division of Student Engagement and Success manages the use of these Nigel graphics.

These graphics are intended to promote school spirit, used for informational/learning purposes, merchandising, Athletic use, LiveWell UNG, social media, and other marketing materials. They are to be used based on these guidelines and should not be altered in any way.

Contact wellness.sports@ung.edu for approval to use the Nigel Illustrations.

Profile Page & Headshots

While optional, a profile page and headshot is highly recommended to add a touch of professionalism and confidence to your unit's directory information.

Requirements

We require all profile pictures on the site to be look professional. For our standards:

Subject should have an upright posture and forward-facing from the mid chest and up.
Subject should be centered in the image and have negative space surrounding the head.
Subject should be focus with depth of field separating the subject from background, especially if not taken in front of a clean backdrop
Capture the subject in a well lit enviroment
- Washed out, dim, or overly dramatic shots will not be accepted

Recommended Tips

Solid colors that are mid-tone or neutral are recommended.
If you wear glasses, they may be taken off or be tilted in a certain way to avoid any glare in the lens.
Although a portrait session will capture your face and not your clothes, it is important to dress comfortably yet professionally.
Turn one shoulder closer to the camera so your body is at an angle and tilt your head forward slightly while tipping your chin down.
Try to envision a relaxed atmosphere. Once you feel comfortable, stare straight into the lens and think of something positive.

Note: SC&M reserves the right to refuse headshots deemed not appropriate for the website, which includes but is not limited to, profile photos that have been

Approved Headshot Examples

Iris Photobooth

UNG offers services for a professional headshot with the IRIS Photobooth. Headshots taken through these sessions can be used for your official headshot for the Active Directory which is used for your profile image on the institutional website. The booth is primarily based on the Dahlonega Campus but does move around to other locations. For questions on specific campus availability, contact contact Career Services.

External Options

A professional photographer understands the precise technical elements of lighting, composition, and background required to produce images that meet the requirements.

If you have a modern smartphone, some time, and a good location, you can capture high-resolution photos suitable for headshots. Keep in mind to incorporate the requirements and suggestions. This article "How to Take a Professional Headshot: A Step-by-Step Guide" may be helpful.

Submitting your headshot

Use the New/Modify Profile Page or Headshot form to submit your headshot request.

To strengthen the University of North Georgia’s brand presence and ensure consistency across all official accounts, Strategic Communications and Marketing has introduced a new process for creating and approving social media icons for departments, programs, and offices.

All new and existing UNG-affiliated social media accounts must use an officially designed icon developed by the SC&M team. This ensures all accounts align with UNG’s brand standards and are easily recognized by our audiences.

If your department manages a social media account, use the Creating and Maintaining your UNG Social Media page to request your official UNG social media icon

For more information about starting a UNG social media account, guidelines, social media ambassadors and more, visit the Social Media page. Questions? Contact socialmedia@ung.edu

Together, we’ll keep the Nighthawk brand strong, unified, and instantly recognizable.

Photography

Our photography should thematically represent looking toward the future and embracing the next big thing, progressing in life and education. Our practices are to show subjects in motion so viewers feel the movement in every moment as they explore this next chapter of their lives.

Peruse the UNG Flickr account to find photographs that can be incorporated for your needs.

Model Release Form

If using photography taken on university property or university events, you must obtain a signed release form.

A signed release form is required for any identifiable individual (student, faculty, or staff) who is visibly recognizable in photos, videos, or audio recordings taken on university property or at university events.
This policy applies to all materials used for university marketing or public relations, including publications, websites, and social media.
Crowd scenes where no single person is the focus are exempt from this policy.

Note: Photos and videos taken for news events do not require a release at the time of the event, but a release form must be obtained if the materials are later used for marketing purposes.

Release Forms:

Digital Signage

Digital Signage encompasses both the rotating slides on campus building TV monitors and the front page of myUNG.

To promote engagement and key institutional messages, UNG departments or recognized student organizations may submit simple, concise slides to promote institututional events, activities, programs and more. Slides should be focused for students and the public community.

For more information such as requirements, resources, submission forms, and more, log into the myUNG Digital Signage page.

UNG Seal

The University of North Georgia seal has two distinct sides that represent important aspects of the university’s mission and identity. The seal is reserved for diplomas and sanctioned institutional use.

Note: The University of North Georgia seal is restricted from use and is not available for download.