UNG Brand Strategy
UNG stands as a valued and respected regional and national brand, known for its academic excellence and distinctive educational model. Our messaging emphasizes the empowering advantages of our multi-campus structure, our designation as a State Leadership Institution, and the unique honor of being one of only six Senior Military Colleges in the nation.
Our core goal is to make a transformative difference in the lives of our students. We project a future where the University of North Georgia is recognized as the most dynamic, innovative, and legacy-making University in America. Through dedicated faculty and specialized programs, UNG forges leaders prepared to meet the evolving challenges of our world, fulfilling our commitment to educating and engaging students in lifelong learning and responsible leadership.
- Brand Pillars
- What Comes Next
- Showcase/Examples?
- Point of contact?
What Comes Next
For some, it’s a statement. To others, an intriguing question.
Some even consider it a challenge.
At UNG, what comes next is discovering what comes next;
who you are, what you like, and who you want to become.
Targeting Narratives
You don’t have to have it all figured out. UNG is here to help you find your passion and take the next step. No matter what the future holds, we’ll make sure you’re ready for it
Students: You may not know what your future holds, but the University of North Georgia can help you start shaping it. A UNG education will change the trajectory of your life both professionally and personally. It will allow you to be someone who makes a positive impact no matter what comes next.
Parents: As a parent, you want the best possible future for your child. At UNG, they will have a chance to learn, grow and do hard things that push them to greater heights than they could have previously imagined. By the time they have graduated, they will be ready for what comes next.
Alumni: You know the power of a UNG education. It is much deeper than simply what you receive in a classroom. The lifelong relationships you formed and the mentors from whom you learned helped equip you for the success that you enjoy today. Through your continued connection to UNG and support of our work, you are enabling another generation to be prepared for what comes next.
Community partners: You need leaders who are ready for the future. When you hire UNG graduates, you will be getting well-rounded professionals who are unafraid of uncertainty and have the tools to boldly shape what comes next.
Faculty and staff: You are shaping the next generation of leaders for our region, state, and the nation. The mentorship and teaching you provide help propel our students into their calling. With your encouragement, they step into a boldness that allows them to do hard things and succeed, preparing them for what comes next.