Skip to Main Content Skip to Main Navigation Skip to Footer
UNG Logo
  • Info For...
    • Accepted Students
    • Current Students
    • Parents & Family
    • Faculty & Staff
    • Alumni
    • Business & Community
    • International Students
  • Quicklinks
    • Directories
    • myUNG
    • Academic Catalogs
    • Athletics
    • Banner
    • Bookstore
    • Calendars
    • Campuses & Maps
    • Continuing Education
    • D2L
    • Employment / HR
    • IT Service Desk
    • Libraries
    • UNG Foundation
  • Admissions
  • Corps of Cadets
  • Academics
  • Cost & Aid
  • Student Life
  • News & Events
  • Athletics
  • About Us

Find the most up-to-date information on the Presidential Search site.

Newsroom
  • All Articles
  • Media Relations Contact
  • Expert Guide
  • Points of Pride
  • Magazine
  • Social Media
    1. UNG
    2. News

    Faculty members publish research about drunk online shopping

    November 17, 2020
    UNG faculty members Dr. Mohan Menon, Dr. Waros Ngamsiriudom and Suzanne Anthony published an article on the phenomenon of drunk online shopping.

    Article By: Clark Leonard

    Three faculty members in the University of North Georgia's (UNG) Mike Cottrell College of Business have published an article on the phenomenon of drunk online shopping and its effects on consumers and marketers. Their article used the Fogg Behavioral Model that focuses on motivation, ability and a trigger as influences on behavior.

    Dr. Mohan Menon, department head of management and marketing; Dr. Waros Ngamsiriudom, associate professor of marketing; and Suzanne Anthony, associate professor of management, presented their findings at the Society for Marketing Advances annual conference, which was held virtually Nov. 4-7.

    Drunk online shopping accounted for about $45 billion in spending during 2019, according to a survey by The Hustle. Menon said these figures come from purchase data from online retailers during peak drinking hours, such as weekend nights.

    "The online shopping atmosphere can make shopping easy and addictive," Menon said. "Alcohol amplifies that effect."

    Menon said marketers utilize many of these elements by making the "buy" button one of the easiest to see and click on a website, and some companies even target emails or social media posts to cash in during the night hours.

    "While offline shopping while intoxicated is rarely a huge problem, marketers are finding the online shopping behaviors to be significant with respect to purchase volume and sales," according to the article.

    Menon hopes to delve further into the topic of drunk online shopping and how stay-at-home orders and increased alcohol sales affected this phenomenon during the early stages of the COVID-19 pandemic in the United States.

    Contact the Author

    NSA expands grant for compliance curriculum

    NSA expands grant for compliance curriculum

    The NSA has provided additional funding for its grant supporting UNG's creation and marketing of graduate and undergraduate certificates in compliance and ethics, including a total of 100 tuition waivers.
    Smith authors book  on 'Friendly Politics'

    Smith authors book on 'Friendly Politics'

    UNG political science professor Dr. Glen Smith has published "Friendly Politics," a book aimed at helping people maintain strong relationships amid political divides.
    Accounting students offer free tax prep

    Accounting students offer free tax prep

    UNG students pursuing accounting degrees will build their tax preparation skills and aid the surrounding communities as part of the VITA program sponsored by the IRS.
    Payne, Abegaz will present in Tel Aviv

    Payne, Abegaz will present in Tel Aviv

    UNG faculty members Dr. Tamirat Abegaz and Dr. Bryson Payne will present their research at the Cybertech Global Tel Aviv conference in Israel.

    UNG Logo
    • Contact Us
    • Request Information
    • Quick Facts
    • Campus Maps & Directions
    • Student Consumer Information
    • Campus Safety
    • Emergency Information
    • Employment/HR
    • UNG Policies & Procedures
    • UNG Alumni Association
    • UNG Foundation
    • Ethics & Compliance Hotline
    • Human Trafficking Notice
    • Equal Empl. Opportunity

    © 2023 The University System of Georgia and the University of North Georgia.

    UNG follows the section 508 Standards and WCAG 2.0 for web accessibility. If you require this content in another format, please send an email to the ADA Coordinator.

    Use of military-themed imagery does not constitute endorsement by the U.S. Department of Defense.

    • Accreditation
    • Accessibility
    • Privacy Policy
    Establishing Connection...
    AskNigel