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    Waros Ngamsiriudom, Ph.D.

    Waros Ngamsiriudom

    Associate Professor- Marketing

    Phone706-864-1609

    Office locationCottrell Center, 382, Dahlonega

    Overview

    Dr. Waros Ngamsiriudom serves as assistant professor of marketing in the Mike Cottrell College of Business at the University of North Georgia. Dr. Ngamsiriudom joined UNG in 2014 following graduation from the University of North Texas.

    In addition to his academic role at UNG, Dr. Ngamsiriudom serves as a faculty advisor for the UNG chapter of the American Marketing Association.

    Courses Taught

    MKTG 3700: Principles of Marketing, MKTG 3710: Advertising, MKTG 3730: Consumer Behavior, MKTG 4730: Marketing Research

    Education

    • Ph.D., Marketing - Merchandising Minor, University of North Texas, 2014
    • M.B.A., Marketing - Merchandising Minor, Cleveland State University, 2007
    • B.S., Accounting, Thammasat University, 1999

    Publications

    Spears, N. E., Ketron, S., Ngamsiriudom, W. (2016). Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information. Journal of Consumer Behaviour. http://onlinelibrary.wiley.com/doi/10.1002/cb.1589/full

    Wang, S. W., Ngamsiriudom, W., Hsieh, C.-H. (2015). Trust disposition, trust antecedents, trust, and behavioral intention. The Service Industries Journal, 35(10), 555-572.

    Wang, S. W., Ngamsiriudom, W. (2015). Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention. Journal of Service Theory and Practice, 25(1), 75-94. http://dx.doi.org/10.1108/JSTP-03-2014-0057 

    Paswan, A. K., Crawford, J. C., Ngamsiriudom, W., Nguyen, T. D. (2014). Consumer Reaction to Price Fluctuation: An Investigation in Gasoline Industry. Journal of Product and Brand Management, 23(3), 230-239.

    Wang, S. W., Ngamsiriudom, W. (2014). Celebrity Livery Featured Aircraft, The Moneki Neko (Fortune Cat) of Airlines. Journal of Air Transportation Management, 42(2015), 110-117.

    Work Experience

    Assistant Manager
    Tyfun Thai Bistro
    2007 - 2008

    Sales Representative
    Kosen (Thailand) Co., Ltd.
    2003 - 2005

    Project Management (Contractor)
    Pada International Co., Ltd.
    2003

    Management Trainee
    CRP (Thailand) Co., Ltd.
    2001 - 2003

    Junior Auditor
    SGV Na-Thalang Co., Ltd.
    2000

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