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Waros Ngamsiriudom, Ph.D.

Waros Ngamsiriudom
Title: Associate Professor- Marketing
Phone: 706-864-1609

Office: Newton Oakes Center, 119, Dahlonega


Dr. Waros Ngamsiriudom serves as assistant professor of marketing in the Mike Cottrell College of Business at the University of North Georgia. Dr. Ngamsiriudom joined UNG in 2014 following graduation from the University of North Texas.

In addition to his academic role at UNG, Dr. Ngamsiriudom serves as a faculty advisor for the UNG chapter of the American Marketing Association.

Courses Taught

MKTG 3700: Principles of Marketing, MKTG 3710: Advertising, MKTG 3730: Consumer Behavior, MKTG 4730: Marketing Research


  • Ph.D., Marketing - Merchandising Minor, University of North Texas, 2014
  • M.B.A., Cleveland State University, 2007
  • B.S., Accounting, Thammasat University, 1999


Spears, N. E., Ketron, S., Ngamsiriudom, W. (2016). Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information. Journal of Consumer Behaviour.

Wang, S. W., Ngamsiriudom, W., Hsieh, C.-H. (2015). Trust disposition, trust antecedents, trust, and behavioral intention. The Service Industries Journal, 35(10), 555-572.

Wang, S. W., Ngamsiriudom, W. (2015). Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention. Journal of Service Theory and Practice, 25(1), 75-94. 

Paswan, A. K., Crawford, J. C., Ngamsiriudom, W., Nguyen, T. D. (2014). Consumer Reaction to Price Fluctuation: An Investigation in Gasoline Industry. Journal of Product and Brand Management, 23(3), 230-239.

Wang, S. W., Ngamsiriudom, W. (2014). Celebrity Livery Featured Aircraft, The Moneki Neko (Fortune Cat) of Airlines. Journal of Air Transportation Management, 42(2015), 110-117.

Work Experience

Assistant Manager
Tyfun Thai Bistro
2007 - 2008

Sales Representative
Kosen (Thailand) Co., Ltd.
2003 - 2005

Project Management (Contractor)
Pada International Co., Ltd.

Management Trainee
CRP (Thailand) Co., Ltd.
2001 - 2003

Junior Auditor
SGV Na-Thalang Co., Ltd.

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