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Creating UNG Social Media Sites

  1. Before creating any pages or accounts to conduct university business, secure the approval of your department head or manager in writing and notify the Social Media Manager in the Office of University Relations.
    • Be ready to provide University Relations with your department name, proposed social media URL, and the names and contact information for all account administrators.
    • For a social media portal to be recognized by UNG as an affiliated social media account, the group administrator(s) must seek approval from University Relations.
    • Any UNG organization, department, group, program, or sports team with an approved social media portal will be included in UNG's Social Media Directory. However, inactive accounts will be subject to removal from the directory if they have been inactive for more than a semester.
    • Become familiar with the UNG Social Media Policy.
  2. Ask yourself:
    • Why do I want to establish a social media presence?
    • What are my goals?
    • Can my communication needs be met through UNG's established, official social media channels? These currently include: Facebook | Twitter | YouTube | LinkedIn | Instagram.
  3. Work out the logistics.
    • What will you post and how often?
    • Who will maintain the page, including answering questions posed by followers and monitoring comments?
    • All social media accounts recognized by the University of North Georgia as affiliated accounts must have a UNG faculty or staff member as an administrator at all times, even if a student may be assigned a temporary role in creating or posting content. Make sure there is a way to maintain and access the page if the assigned administrator leaves.
    • Administrators are held responsible for managing and monitoring content on their officially recognized social media pages and are responsible for removing and/or reporting content or posts that may violate UNG policies.
  4. Choose appropriate profile/header images and photos.
    • University Relations can provide assistance or guidance with images, especially logos.
    • UNG logos, wordmarks and other branded items may not be used on any social media account without the approval of University Relations.
    • Social media accounts which use these items without permission will be in violation of copyright/trademark infringement, which is considered a violation of the terms of service for most social media portals. These accounts will be asked to remove the copyrighted images and may be reported to the social media outlet for violation of the terms of service.

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