2.4 Impact Image Photography Style

Because photography creates such a powerful first impression, it plays an important role in communicating the university’s brand and image. Photographs that appear in any communication should be selected as thoughtfully as the words that are used to ensure that they depict UNG as an active, engaged and innovative community.

Impact Image Photography on the Site

Impact images, the large images at the top of the page, should follow these guidelines:

  • Photographs should have a contemporary look, simple content and interesting composition.
  • Colors should be bright and have adequate contrast (avoid dull or low-contrast images).
  • Photographs should make every attempt to reflect the diversity of our campus communities and region. Whenever possible, use active imagery with visual energy (active composition; bold, simple images).
  • Stock photography should not be used without consulting with the webteam.
  • Photo collages are not permitted in the impact image area.
  • With the exception of event pages, graphics should not occupy the impact image area.  A graphic is permissible on a specific event page, but should only contain the event name, date, time and location. Text should also be large enough to be read as the image shrinks to be viewed on mobile devices.  See examples below.
  • Be mindful of the attire of your photo subjects. No logos from other colleges and universities. No inappropriate clothing.
  • Be mindful of the background area of your photos. Straighten clutter. Remove unsightly artifacts in the background that would distract from your point of focus.

What We Are Looking For

Example: No Collages

Use This

Not This

photo with a collage of eight pictures - don't use

Example: Single Event Pages Only

Web pages to promote a single event are a special use case. These pages can have photos, as shown above, or can have a graphic, as shown below. However, the contents of the graphic should be limited to the event name, date, time and location.

As the UNG logo is branded across the site, we typically do not also use an official UNG branding within the impact image. Limiting the text in the graphic helps ensure accessibility compliance. Any supporting text can be added to the page itself.

Use This

Not This - the example below contains not only too much text, but also a collage of images.