Because photography creates such a powerful first impression, it plays an important role in communicating the university’s brand and image. Photographs that appear in any communication should be selected as thoughtfully as the words that are used to ensure that they depict UNG as an active, engaged and innovative community.
Impact images, the large images at the top of the page, should follow these guidelines:
Web pages to promote a single event are a special use case. These pages can have photos, as shown above, or can have a graphic, as shown below. However, the contents of the graphic should be limited to the event name, date, time and location.
As the UNG logo is branded across the site, we typically do not also use an official UNG branding within the impact image. Limiting the text in the graphic helps ensure accessibility compliance. Any supporting text can be added to the page itself.
Use This
Not This - the example below contains not only too much text, but also a collage of images.