Content strategy involves identifying the type of content (words, photographs, graphics, forms) that will best help you communicate your department’s most important messages and achieve your department’s goals.
It combines writing, organizing and prioritizing copy and placing it in a navigational structure that will guide users to what they seek on your site, and what you want them to find and do on your site.
Your site content is just as important, if not more important than its design, and it must reflect the strategic objectives of your department, as well as the university as a whole.
Without a strategy – a goal – for your program's webpages, you will be simply creating a lot of content that no one really needs or wants. University web content managers are the filter on the fire hose. They set priorities for what the web user will experience.
After creating or editing for your site content that conveys your department’s or program's key messages and serves the needs of your audiences, there are several follow-up steps to ensure your website is effective.
UNG has created standardized templates for unit home pages to both help our visitors find consistent content and help our units know what types of information needs to be on the home page of their site.
After you have developed a sense of the goals of your site and a draft of the content you would like to include, submit your request via ServiceNow (login required) and get your project added to the webteam queue.