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B.B.A. in Marketing

The Mike Cottrell College of Business Bachelor of Business Administration (B.B.A.) in Marketing provides students with the skills for creating, communicating, and delivering value to customers both internally and externally. In order to be successful in marketing, graduates must be able to clearly communicate and present, plan in advance, think independently and strategically, work well in teams, and complete the analysis and research necessary to be successful in their positions.

Beginning fall 2017, students will be provided the opportunity to choose between three concentrations in marketing: digital marketing, general marketing or sales. Each concentration allows students to pursue specific areas in marketing pertaining to both the needs of the north Georgia region and their careers of choice. Additional details, including course listings, will be posted during summer 2017.

Admissions Information

Bachelor's degree seeking students may declare a Business major at any point, but must successfully complete an online advising module related to their business major and meet admission requirements prior to enrolling in any advanced 3000/4000 level course.

What can you do with a degree in marketing?

Marketing graduates have the opportunity to enter into fields such as:

  • customer relationship management
  • strategic management
  • marketing planning
  • market research
  • pricing
  • logistics
  • advertising
  • public relations
  • promotion
  • e-commerce
  • digital marketing
  • retailing
  • professional sales
  • international marketing

Student Life

The American Marketing Association (AMA) Chapter at the University of North Georgia offers programming to support and assist college marketing students educationally and professionally. Take advantage of AMA collegiate membership and its benefits, programs, and career resources. At hundreds of chapters on college campuses throughout the United States and Canada, over 12,000 AMA collegiate members have the opportunity to participate in AMA events and programs. We are affiliated with the Atlanta AMA chapter and the AMA chapters at UGA, Georgia State, and Emory. The collegiate conference each spring provides a marketing job fair and showcases expert speakers in the field of marketing – a great opportunity for aspiring marketers, especially for upperclassmen in the marketing major!

For more information on the AMA in the Mike Cottrell College of Business here at UNG, contact Mary Norman or Dr. Waros Ngamsiriudom.

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