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Joel Potter, Ph.D.

Joel Potter
Title: Associate Professor - Economics
Phone: 706-864-1612

Office: Barnes 105, Dahlonega
Areas of Expertise: Behavioral Economics, Sports Economics


Dr. Joel Potter is an associate professor of economics in the Mike Cottrell College of Business at the University of North Georgia. His research in risk compensation in Formula One racing was featured in 2011 and 2012 on ESPN.

In addition to his academic role, Dr. Potter is a faculty advisor for the UNG Men's Baseball Club.

Courses Taught

ECON 2105: Principles of Macroeconomics, ECON 2106: Microeconomics


  • Ph.D., Economics, Kansas State University, 2008
  • B.S., History and Economics, Northwest Missouri State University, 2003
  • A.S., Liberal Arts, Johnson County Community College, 2001

Research/Special Interests

Applied microeconomics, sports economics, economics of happiness, behavioral economics, economics of education


Potter, J., Onemli, M.B. (2014). An empirical investigation of the stepping-stone hypothesis. Economics Bulletin, 34 (4), 2220-2236.

Potter, J., Sanders, S. (2012). Do Economists Recognize an Opportunity Cost When They See One? A Dismal Performance or an Arbitrary Concept? Southern Economic Journal, 79 (2), 1-7.

Potter, J., Sanders, S., Walia, B., Linna, K.W. (2011). Do more online instructional ratings lead to better prediction of instructor quality? Practical Assessment, Research & Evaluation, 16 (2), 1-6.

Potter, J. (2011). Estimating the off-setting effects of driver behavior in response to safety regulation: the case of formula one racing. Journal of Quantitative Analysis in Sports, 7 (3), 1-20.

Potter, J. (2011). Reexamining the economics of marital infidelity. Economics Bulletin, 3 (1), 41-52.

Potter, J., Scott, J. (2010). Issues in third-party intervention research and the role of destruction in conflict. The Economics of Peace and Security Journal, 5 (1), 18-21.

Book Chapters

Potter, J., Scott, J. (2014). Do Personal Response Systems Enhance Student Learning? New Frontiers of Economics Education (pp. 218-223).

Potter, J., Scott, J. (2014). The Effects of Legalized Cheating in the Classroom. New Frontiers of Economics Education (pp. 199-208).

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