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Joel Potter, Ph.D.

Joel Potter
Title: Professor - Economics
Phone: 706-864-1612

Office: Barnes Hall, 105, Dahlonega
Areas of Expertise: Economics of Sports, Applied Microeconomics


Joel M. Potter is a professor of economics in the Mike Cottrell College of Business at the University of North Georgia. He has active academic interests in the economics of sports as well as the economics of inequality. He has become increasingly more engaged in studying political and economic inequality between men and women. Joel is Lara Polangco Potter’s husband. They are raising their five children in rural north Georgia.

Courses Taught

ECON 2105: Principles of Macroeconomics
ECON 2106: Principles of Microeconomics
ECON 6205: The Economics of Decision Making


  • Ph.D., Economics, Kansas State University, 2008
  • B.S., History and Economics, Northwest Missouri State University, 2003
  • A.S., Liberal Arts, Johnson County Community College, 2001

Research/Special Interests

Economics of Sports, Economics of Inequality, Economics of Happiness, Behavioral Economics


Ehrlich, J. A., & Potter, J. M. (in press). Is offense worth more than defense and pitching? Marginal revenue product and revenue sharing in major league baseball. Managerial Finance.

Onemli, M.B., Potter, J.(in press). Reference Group Inequality, Positional Goods, and Their Impact on Subjective Well-Being: Evidence from Turkey. Review of Social Economy.

Potter, J., Ehrlich, J., Sanders, S. D. (2018). The Moneyball Effect: Incentives and Output in the NBA Three Point Shootout. Southern Business & Economic Journal, 41(1).

Potter, J. (2016). Publicly subsidized sports events and stadiums: Have economists done justice to the impact on inequality? Managerial Finance, 42(9), 879-884.

Chang, Y.-M., Potter, J., Sanders, S. D. (2016). Inelastic sports ticket pricing, marginal win revenue, and firm pricing strategy: A behavioral pricing model. Managerial Finance, 42(9), 922-927.

Potter, J., Onemli, M.B. (2014). An empirical investigation of the stepping-stone hypothesis. Economics Bulletin, 34 (4), 2220-2236.

Potter, J., Sanders, S. (2012). Do Economists Recognize an Opportunity Cost When They See One? A Dismal Performance or an Arbitrary Concept? Southern Economic Journal, 79 (2), 1-7.

Potter, J., Sanders, S., Walia, B., Linna, K.W. (2011). Do more online instructional ratings lead to better prediction of instructor quality? Practical Assessment, Research & Evaluation, 16 (2), 1-6.

Potter, J. (2011). Estimating the off-setting effects of driver behavior in response to safety regulation: the case of formula one racing. Journal of Quantitative Analysis in Sports, 7 (3), 1-20.

Potter, J. (2011). Reexamining the economics of marital infidelity. Economics Bulletin, 3 (1), 41-52.

Potter, J., Scott, J. (2010). Issues in third-party intervention research and the role of destruction in conflict. The Economics of Peace and Security Journal, 5 (1), 18-21.

Chang, Y. M., Potter, J., & Sanders, S. (2007). War and peace: third-party intervention in conflict. European Journal of Political Economy23(4), 954-974.

Chang, Y. M., Potter, J., & Sanders, S. (2007). The fate of disputed territories: an economic analysis. Defence and Peace Economics18(2), 183-200.

Book Chapters

Potter, J., Scott, J. (2014). Do Personal Response Systems Enhance Student Learning? New Frontiers of Economics Education (pp. 218-223).

Potter, J., Scott, J. (2014). The Effects of Legalized Cheating in the Classroom. New Frontiers of Economics Education (pp. 199-208).

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