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Nick Kastner

Nick Kastner
Title: Marketing Manager
Phone: 706-867-2967
Email:

Office: Newton Oakes Center 128, Dahlonega
Areas of Expertise: Digital Marketing, Agile Marketing

Overview

Nick Kastner serves as marketing manager and adjunct instructor for the Mike Cottrell College of Business at the University of North Georgia (UNG). Prior to joining UNG in 2013, he served as an account director at Red Clay Interactive, a leading web design and marketing company based just outside of Atlanta. He has worked with a number of high-profile clients and has substantial experience in the financial industry. He has served as faculty for the American Bankers Association (ABA) School of Bank Marketing and Management since 2011 and was the first instructor for the School on the topic of digital marketing. 

He is an honors graduate of the ABA School of Bank Marketing and Management where he was awarded the coveted ABA James H. Donnelly Award of Excellence. In addition to his formal education, Kastner is a Certified ScrumMaster (CSM) and Certified Agile Marketing Specialist (CAMS).

Nick serves as a member of the board of directors for Habitat for Humanity of Hall County and on the Greater Hall Chamber of Commerce Marketing Committee.

Courses Taught

MKTG 3301: Principles of Marketing, MKTG 3760: Digital Marketing and Analytics, MKTG3799: Special Topics in Marketing, MKTG 6705: Marketing Management, MKTG 6720: Current and Future Marketing Trends

Education

  • M.B.A., Managerial Leadership, Piedmont College, 2006
  • B.A., Business Administration, Concentration in Marketing; Magna Cum Laude, Piedmont College, 2003

Research/Special Interests

Agile marketing & planning, digital marketing

Publications

Trade Publications

Kastner, N. (2016, May 9). The Bank Marketer's Agile Manifesto. ABA Bank Marketing. Retrieved from http://ababankmarketing.com/insights/bank-marketers-agile-manifesto/.

Kastner, N. (2015, October). Strengthening your core: three ways to tell your brand story without saying it. ABA Bank Marketing & Sales Magazine, American Bankers Association, October 2015.

Kastner, N. (2015, January 8). Brands will need to care more, motivate more, and "sell" less to create customer value. Coaching the Conversation eNewsletter, St. Meyer & Hubbard. Retrieved from http://stmeyerandhubbard.com/coaching-the-conversation/2015/january/brands-will-need-to-care-more-motivate-more-and-sell-less-to-create-customer-value.php

Kastner, N. (2013). Gamification: From the Arcade to the Bank, ABA Bank Marketing Magazine, American Bankers Association, December 2013.

Kastner, N. (2013). Monetizing Your Bank's Website, ABA Bank Marketing Magazine, American Bankers Association, September 2013 (Cover Story).

Kastner, N. (2013). SEO: Stop Obsessing About Rankings!, ABA Bank Marketing Magazine, American Bankers Association, June 2013.

Kastner, N. (2013). Time to 'Pin' Your Bank?, ABA Bank Marketing Magazine, American Bankers Association, March 2013.

Published Interviews

McDermott, M. (2014, September). Digital vs. print media: its all about balance, 2014 Inc. 5000 America’s Fastest Growing Private Companies, Advertising & Marketing Industry Mini-Magazine, 6-7.

Work Experience

Interactive Marketing Director
Red Clay Interactive, Buford, GA
November 2007 – April 2013

Assistant Vice President, Marketing
Gainesville Bank & Trust, Gainesville, GA
May 2004 – November 2007

Marketing Research & Technology Coordinator
Community Bank & Trust, Cornelia, GA
May 2002 – May 2004

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